《国际商务函电》是2016年3月1日出版的一本书籍，定价为41元。

本页面主要目录有关于国际商务函电的：正文等介绍

出版时间

2016年3月1日

正文

国际商务函电（第2版）

作者：李爽、矫 萍、胡大龙

定价：41元

印次：2-3

ISBN：9787302417095

出版日期：2016.03.01

印刷日期：2018.01.15

本书介绍国际经贸实务的中英文写作，紧密结合我国外经贸业务实际，总结和归纳了国际经贸业务中的常用术语、常用短语、句型结构和缩略语，内容新，实用性强。全书共分为十四个单元，按照实际交易程序介绍商务信函的写作方法，内容包括建立业务关系、询价、报价、还价、接受、开证、保险、租船订舱和索赔等，另外还介绍了国际商务应用文的写法和合同或合约的阅读。

目录

Unit1FundamentalsofBusinessLetterWriting 1

Lead-in 1

Specimenletter1TheSemi-indentedStyle 12

Specimenletter2TheBlockedStyle 13

Exercises 17

Unit2EstablishmentofBusinessRelations 18

Lead-in 18

SpecimenLetter1AskingforEstablishingBusinessRelations 19

SpecimenLetter2AskingforEstablishingBusinessRelations 21

SpecimenLetter3AskingforEstablishingBusinessRelations 23

SpecimenLetter4ReplytoaLetterofEstablishingBusinessRelations 24

SpecimenLetter5ReplytoaLetterofEstablishingBusinessRelations 26

SpecimenLetter6AskingtoProvideSalesAgencyService 26

SpecimenLetter7TrytoResumetheOldBusinessRelations 28

UsefulSentences 29

Letter-writingGuide 31

Exercises 32

Unit3InquiriesandReplies 35

Lead-in 35

SpecimenLetter1MakeanInquiryafterReadinganAdvertisement 36

SpecimenLetter2CustomersInterestedintheDisplayedProducts 38

SpecimenLetter3AskingfortheCatalogueandPriceList 40

SpecimenLetter4SendingCataloguesandPriceLists 41

SpecimenLetter5AskingforQuotations 43

SpecimenLetter6ReplytotheInquiry 45

UsefulSentences 47

Letter-writingGuide 48

Exercises 49

Unit4OffersandCounter-offers 52

Lead-in 52

SpecimenLetter1MakeanOfferBasedonEnquiry:AFirmOffer 53

SpecimenLetter2MakeanoftenBasedonEnquiry:ANon-firmOffer 56

SpecimenLetter3Counter-offer:AskforaPriceCut 57

SpecimenLetter4Counter-offer:AskforaSmallerQuantity 59

SpecimenLetter5Counter-offer:AskforAlternationofTermsofPayment 61

SpecimenLetter6RejectthePriceReduction 62

SpecimenLetter7MakeaConcession 63

SpecimenLetter8AccepttheCounter-offer 65

UsefulSentences 66

Letter-writingGuide 67

Exercise 68

Unit5OrdersandFulfillmentofOrders 71

Lead-in 71

SpecimenLetter1MakingaTrialOrder 71

SpecimenLetter2EnclosinganOrderForm 73

SpecimenLetter3PlaceanOrder 76

SpecimenLetter4DeclineanOrder 77

SpecimenLetter5ConfirmanOrder 79

SpecimenLetter6ConfirmaRepeatOrder 81

SpecimenLetter7RecommendationofaSubstitute 83

UsefulSentences 85

Letter-writingGuide 85

Exercises 88

Unit6SalesPromotion 90

Lead-in 90

SpecimenLetter1IntroducingCommodities 91

SpecimenLetter2OfferingaDiscount 92

SpecimenLetter3SalesPromotionCorrespondence 94

SpecimenLetter4ComparisonofGoods 97

SpecimenLetter5RecommendationofaSubstitute 98

SpecimenLetter6PromotiontoaFormerClient 101