正文
商务英语函电 |
书号： | 21900 | ISBN： | 978-7-301-21900-3 |
作者： | 周峰，魏莉霞 | 版次： | 1 |
开本： | 16开 | 装订： | 平 |
字数： | 387 千字 页数：256 | 定价： | ￥30.00 |
浏览次数： | 690 | | |
出版日期： | 2013-02-01 | 丛书名： | 全国高职高专规划教材·国际贸易系列 |
内容简介：
“商务英语函电”是高职高专院校对外贸易类专业的核心课程之一，其特点是要求学生能将英语语言技能与具体的外贸业务相结合，因而实际操作性很强。本教材所涉内容涵盖了国际商务活动中建立业务关系、资信状况调查、价格磋商、销售促销、定货下单、付款、包装、保险、装运等各个环节，并以外贸业务员岗位典型工作任务为导向，通过实例分析、句型学习、模拟套写、考证实战等多种形式，使学生掌握处理各种外贸业务函电的技巧和方法，注重培养其外贸函电实践操作能力和书面交际能力，因而有助于将来从事外贸岗位顺利完成各项实际业务的需要，同时也为在校生和外经贸从业人员参加外贸类职业证格考试提供帮助。
章节目录：
Unit 1
Introduction of Business Letters 1
Learning Aims 1
Background Knowledge 2
Writing Tips 9
Exercises 10
Supplementary Reading 11
Unit 2
Establishment of Business Relations 12
Learning Aims 12
Background Knowledge 13
Writing Tips 13
Sentence Patterns & Examples 14
Specimen Letters 15
Notes 17
Exercises 18
Supplementary Reading 21
After-Class Study 22
Chinese Version of Specimen Letters 23
Unit 3
Enquiries and Replies 25
Learning Aims 25
Background Knowledge 26
Writing Tips 26
Sentence Patterns & Examples 27
Specimen Letters 28
Notes 31
Exercises 33
Supplementary Reading 35
After-Class Study 37
Chinese Version of Specimen Letters 38
Unit 4
Offers, Counter-offers and Acceptance 41
Learning Aims 41
Background Knowledge 42
Writing Tips 44
Sentence Patterns & Examples 47
Specimen Letters 48
Notes 50
Exercises 53
Supplementary Reading 55
After-Class Study 57
Chinese Version of Specimen Letters 62
Unit 5
Sales Promotion 64
Learning Aims 64
Background Knowledge 65
Writing Tips 66
Sentence Patterns & Examples 66
Specimen Letters 68
Notes 70
Exercises 72
Supplementary Reading 75
After-Class Study 76
Chinese Version of Specimen Letters 78
Unit 6
Orders and Acknowledgements 81
Learning Aims 81
Background Knowledge 82
Writing Tips 82
Sentence Patterns & Examples 83
Specimen Letters 84
Notes 86
Exercises 87
Supplementary Reading 89
After-Class Study 93
Chinese Version of Specimen Letters 93
Unit 7
Terms of Payment 96
Learning Aims 96
Background Knowledge 97
Writing Tips 99
Sentence Patterns & Examples 99
Specimen Letters 101
Notes 105
Exercises 111
Supplementary Reading 114
After-Class Study 116
Chinese Version of Specimen Letters 126
Unit 8
Packing 130
Learning Aims 130
Background Knowledge 131
Writing Tips 134
Sentence Patterns & Examples 135
Specimen Letters 137
Notes 139
Exercises 141
Supplementary Reading 144
After-Class Study 145
Chinese Version of Specimen Letters 147
Unit 9 Ins
作者简介：
硕士，湖州职业技术学院教师，主要研究方向：专门用途英语ESP方向。近年来，主编或参编过《国际商务函电》、《商务能力英语》、《新体验英语》等多本教材。
