图书信息
【书名】:商务英语阅读(上册)（第三版） |
【作者】:国晓立 周树玲 |
【丛书名】:全国高职高专院校规划教材·商务英语专业 |
【版次/印次】:3/1 |
【出版日期】:2014.7 |
【ISBN】:9787566310316 |
【字数/页数】:288千字/ |
【开本/纸张】:185mm×260mm/ |
【适用层次】:高职高专 |
【定价】:23.00 |
内容简介
学习语言的人都知道，语言的习得过程是由听、说、读、写组成的。听和说可以说只是机械的模仿阶段，而阅读可以帮助语言习得出现质的飞跃。它可以帮助学习者迅速扩大词汇量，将一门外语学活，并从思维方式得到训练从而加强语感。本书从世界著名经济报刊、论著、网站等资源精心选材，进行编排，目的是使读者提高英语阅读和理解能力，同时掌握一定的国际商务知识，了解经济领域的一些新动态；使从事国际商务的人士在较短时间内熟悉经贸领域专业词汇，提高语言技能，成为中国目前急需的复合型商务人才。
目录
Unit 1 International Trade1
Fast Reading IUS Presses Japan on Farm Imports and India on World Trade Talks6
Fast Reading IIEU and US Edge Toward Trade Deal8
Unit 2 Settling Disputes—The WTO’s Unique Contribution11
Fast Reading IIntegrated Negotiation16
Fast Reading IILandmark WTO Agreement18
Unit 3 Globalization and Its Impact on the Business23
Fast Reading IPopulation and Globalization29
Fast Reading IIWorld Bank Says Global Economy at Turning Point31
Unit 4 Can Sino-US Trade Friction Be Solved by Appreciation of RMB?35
Fast Reading IRenminbi Internationalization—A Delicate Issue40
Fast Reading IIChina’s Economy Keeps 7.7 Percent Growth in 201342
Unit 5 Don’t Fence Me Out!47
Fast Reading IFree Trade Agreement Opens Door53
Fast Reading IIEU Proposes Protection for Plastic Bottle Industry56
Unit 6 China, Dumping or Not59
Fast Reading IChina Seeks WTO Dispute Settlement with US65
Fast Reading IIChina Urges EU to Drop Anti-dumping Duties on Bicycle67
Unit 7 The Force Behind the Nike Empire71
Fast Reading IWalmart and the Middle Class, Sinking Together76
Fast Reading IIMilton Hershey Created a Successful Business and
Built a Sweet Town79
Unit 8 Regional Economic Integration83
Fast Reading IChina ASEAN to See Closer Economic Ties89
Fast Reading IIChina’s Silk Road Visions Bring Cooperation,
Not Conflict, to Region91
Unit 9 Environment, Trade, and Investment95
Fast Reading IAnimal Trafficking: Wildlife Trade Crisis Talks Held99
Fast Reading IIAll Over the World Responded to the Earth Hour Event101
Unit 10 Negotiation Skills and Strategies105
Fast Reading IBusiness Is Negotiation110
Fast Reading IIFrench Negotiating Style113
Unit 11 “Toyota” of China117
Fast Reading IKodak to Slash 3,000 More Jobs as It Wraps up Overhaul122
Fast Reading IIToyota to End Car Production in Australia by 2017124
Unit 12 The Survival of the Old Brands129
Fast Reading ICoca Cola Falls Short as Consumers Bypass Soft Drinks
for Healthier Options134
Fast Reading IIPu’er: The Tea that Changed a County136
Unit 13 E-commerce: Doing Business Online139
Fast Reading IGoing Shopping? Go Global!144
Fast Reading IITencent Shares Rise to Record on China South City Deal146
Unit 14 China’s Door Now Wide-Open for Foreign Banks151
Fast Reading IBank Gets Nod for Joint Venture156
Fast Reading IIGlobal Banks Cautious on Shanghai Free-Trade Zone158
Unit 15 Known Brands Acquiring Name Recognition163
Fast Reading IHaier Plans to Set Up a New Plant in North India168
Fast Reading IIICBC Buys Small US Brokerage Firm170
Unit 16 Multinational Companies173
Fast Reading IShares in Apple Rise After IPhone Deal with China Mobile178
Fast Reading IILandmark Sold to Chinese Buyer180
References184
