商务英语阅读 （第2册）

基本信息

作　者：主编 石磊 徐晶

出版时间：2017-12-04 字　数：296 千字

书　号：249599 ISBN：978-7-300-24959-9

开　本：16 包　装：平装

印　次：1-1

内容简介

《商务英语阅读》融合新的外国语言文学类专业本科教学质量国家标准和新的英语四级考试题型，按照商务英语专业教学要求编写，以培养学生的商务英语综合应用能力。

通过选取商务主题方面原汁原味的文章，帮助学生丰富商务知识，了解商务英语语言特点，提高商务英语阅读水平。将商务理念、商务案例、商务文化和商务英语语言有机融为一体；涵盖国际贸易理论、国际贸易政策、国际贸易惯例、国际贸易公约、一般贸易方式、宏观经济政策等重点和热点话题，也包括产品营销、跨文化交际、资信调查、履约、租船订舱等商务活动中的实际应用，反映当今商务领域的现状与发展趋势。

本书为教材的第2册。

图书目录

Unit 1　Business Ideas

Text A　7 Ways to Discover a Winning Business Idea

Text B　China’s Home Builder Country Garden Constructs a New Strategy

Chinese and International Culture Tour

Unit 2　Business Shareholders

Text A　What Is a Corporate Board of Directors?

Text B　China’s First Hostile Takeover Battle Ushers in New Era

Chinese and International Culture Tour

Unit 3　Career Development

Text A　Would You Refuse a Promotion to Stay in a Job You Love?

Text B　Career Development in China

Chinese and International Culture Tour

Case Study

Unit 4　Employee Training

Text A　10 Tricks for Cutting Training Costs

Text B　Training Chinese Staff

Chinese and International Culture Tour

Unit 5　Employee Motivation

Text A　“Death by Overwork” in Japan Exposes Dangers of Overtime Culture

Text B　How to Inspire & Motivate Chinese Employees

Chinese and International Culture Tour

Case Study

Unit 6　Business Conflict

Text A　Solving Confl icts Between Business Associates

Text B　Managing Confl ict in Chinese Negotiation

Chinese and International Culture Tour

Unit 7　Marketing

Text A　Marketing Is All around Us

Text B　Top 10 Secrets inside Xiaomi’s Marketing

Chinese and International Culture Tour

Unit 8　Brands

Text A　Brand Equity

Text B　China Is Really Big. Its Brands, Not So Much

Chinese and International Culture Tour

Unit 9　Advertising

Text A　How to Advertise

Text B　The Evolution of Gaming Advertising in China

Chinese and International Culture Tour

Case Study

Unit 10　Promotion

Text A　Create a Successful Promotion

Text B　Australian Quality Health Supplements Set to Take Off in China

Chinese and International Culture Tour

Appendix I Glossary

Appendix II TEM-4 (2011–2014)