北京导游英语 （北京导游英语）

图书简介

本书从突出行业特点、实训特点以及培养应用型人才的总体目标出发，以学习者应用能力培养为主线，结合国际旅游业与北京旅游景点发展的新形势和新特点，依照英语导游服务场景、工作流程和工作要点，主要介绍北京英语导游应具备的专业知识和技能，注重“职业性、交际性、互动性、实效性和实用性”本书融入了北京导游英语最新的教学理念，突出“以任务为导向，以学生为核心”的教育模式，教师的作用不再体现为系统地传授知识，而是“启发”和“指导”学生自主学习，创造性地学习，从而能够充分提高学生的综合素

质、业务水平、服务技能，尽快适应职业岗位。

本书既可以作为旅游职业院校旅游专业和英语专业的教材，也可以作为高等教育自学考试、成人教育、职业教育教材，以及旅行社从业人员的岗位培训和导游证考试辅导教材。

图书前言

旅游作为文化创意产业的核心支柱，在国际交往、丰富社会生活、促进经济发展、构建和谐社会、弘扬中华文化等方面发挥着越来越大的作用。旅游业已成为我国服务经济发展的重要产业，在我国经济发展中占有极其重要的位置。

作为中国旅游产业龙头城市的北京，奥运会的成功举办所带来的城市硬件和产业软件设施的大幅提升，为北京旅游业的跨越式发展提供了坚实基础。面向“十二五”，北京市将着眼世界一流，努力将旅游业培育成首都经济的重要支柱产业和人民群众更加满意的现代服务业，力争2015年实现“一、十、百、千、亿”的发展目标，即：创建国际一流城市，旅游产业增加值占全市GDP(国内生产总值）的10%以上，入境旅游收入超过100亿美元，入境游接待量超过1000万人次，国内游客达到2亿人次。北京将围绕“中国特色世界城市”的战略目标，打造中国入境旅游者首选目的地、亚洲商务会展旅游之都和国际一流旅游城市。

旅游人才是旅游发展的第一资源，英语导游人才更是北京旅游业发展的奇缺资源。国家旅游产业的快速发展，也对旅游人才提出了新的要求。今后培养的旅游人才应具备广博的知识、较强的人际交往能力和较高的外语水平，既要懂专业、又要具备高素质。为满足日益增长的旅游市场需求、为培养社会急需的旅行社专业人才，我们组织多所旅游院校、旅游专业的英语专业教师和具有多年从业经验的旅行社专职导游共同精心编撰了此教材，旨在迅速提高大学生和旅行社导游员的专业素质，更好地服务于首都旅游事业。

本书从突出行业特点、实训特点以及培养专业应用型人才的总体目标出发，”本书同时还遵循功能语言学的教学原理，采用任务型教学模式，注重语言技能与职业技能的结合，加大了语言的输出量，体现了“在做中学”的教学理念，注重强化技能培养。

本书融入了最新的教学理念，突出“以任务为导向，以学生为核心”的教育模式，教师的作用不再体现为系统地传授知识，而是“启发”和“指导”学生自主学习，创造性地学习，从而能够充分提高学生的综合素质、业务水平、服务技能，尽快适应职业岗位。

本书由李大军进行总体方案策划并具体组织，杨昆主编并统稿，宋晓星、安锦兰为副主编。参编人员有：杨昆（第一、第二、第七和第八单元），安锦兰（第四、第六和第十单元），宋晓星（第十二、第十三单元），韩燕燕（第三单元），刘志红（第一、第五单元），李丰（第九、第十一单元），林群（第十四单元），杨昆、李瑶、董晓霞、李文洁、马瑞奇（附录）；李晓新负责本书课件制作。

在编著过程中，我们翻阅了大量有关北京导游英语等方面的最新书刊资料，并得到了有关导游英语界专家教授和业务经理的具体指导，在此特别表示衷心的感谢。由于作者水平有限

，书中难免存在不足，因此恳请专家和广大读者给予批评指正。

编者

随书光盘使用说明

随书光盘根目录下包含Track01.cda~Track14.cda共14个音频文件，分别为本书14个单元的配套听力录音文件。

将随书光盘插入计算机光盘驱动器后，可用Windows Media Player播放软件选取光盘根目录下的相关音频文件进行播放。

图书目录

Unit OneMeeting Guests at the Airport

Learning Goals

Lead?in

Situational Conversations

Conversation 1. Meeting a Tour Group at the

Airport

Conversation 2. Meeting a Tourist at the Airport

Useful expressions for a guide

Reading

The Terminal 3 of Beijing Capital International

Airport

Culture Salon

A Survey of China

Exercises

Tips for Tour Guides

How to deal with the checked baggage losses

(inbound flight)

Unit TwoServices En Route

Learning Goals

Lead?in

Situational Conversations

Conversation 1. On the Way to the Hotel (Ⅰ)

Conversation 2. On the Way to the Hotel (Ⅱ)

Useful expressions for a guide

Reading

The Profile of Beijing

Culture Salon

Confucianism—the Essence of Traditional Chinese Culture

Exercises

Tips for Tour Guides

How to arrange the shopping for the tourists

Unit ThreeHotel and Food Service

Learning Goals

Lead?in

Situational Conversations

Conversation 1. Check?in at a Hotel

Conversation 2. Introduce Hotel Services and Facilities

Useful expressions for a guide

Reading

Chinese Culinary Art

Culture Salon

Four Main Cuisines in China

Exercises

Tips for Tour Guides

How to deal with the tourists? requests for changing food

Unit FourTian?anmen

—The Tour of the Biggest City Square

Learning Goals

Lead?in

Situational Conversations

Conversation 1. Tian?anmen Rostrum

Conversation 2. Tian?anmen Square

Useful expressions for a guide

Reading

Commentary of Tian?anmen Square

Culture Salon

Yin?Yang and Five Elements

Exercises

Tips for Tour Guides

How to deal with the tourists? passport missing

Unit FiveThe Palace Museum

—The Tour of Imperial Palace

Learning Goals

Lead?in

Situational Conversations

Conversation 1. The Meridian Gate

Conversation 2. The Symbolism of the Architecture in the

Palace Museum

Useful expressions for a guide

Reading

The Out Court and Inner Palace

Culture Salon

Fengshui and the Traditional Chinese Architectures

Exercises

Tips for Tour Guides

How to deal with the tourists? getting lost during sightseeing

Unit SixThe Summer Palace

—The Tour of Imperial Garden

Learning Goals

Lead?in

Situational Conversations

Conversation 1. In the Palace Area

Conversation 2. The Front Hill Area

Useful expressions for a guide

Reading

The Introduction to Kunming Lake

Culture Salon

Chinese Gardens

Exercises

Tips for Tour Guides

How to prevent tourists from getting lost during sightseeing

Unit SevenThe Temple of Heaven

—The Tour of Imperial Altar and Temple

Learning Goals

Lead?in

Situational Conversations

Conversation 1. The Hall of Prayer for Good Harvests

Conversation 2. The Imperial Vault of Heaven

Useful expressions for a guide

Reading

The Introduction to the Circular Mound Altar

Culture Salon

Symbolism and Traditional Chinese Architectures

Exercises

Tips for Tour Guides

How to deal with the sick tourists during the sightseeing

Unit EightThe Great Wall

—The Longest Defensive Project in the World

Learning Goals

Lead?in

Situational Conversations

Conversation 1. The Great Wall at Badaling

Conversation 2. The Construction of the Great Wall

Useful expressions for a guide

Reading

The Legend Story of Meng Jiangnv

Culture Salon

“The Art of War” and Traditional Chinese Military Thought

Exercises

Tips for Tour Guides

How to deal with the injured tourists during the sightseeing

Unit NineThe Ming Tombs

—The Tour of Royal Tombs

Learning Goals

Lead?in

Situational Conversations

Conversation 1. The Sacred Way of the Ming Tombs

Conversation 2. Changling (Emperor Yongle?s Tomb)

Useful expressions for a guide

Reading

The Underground Palace of Dingling

Culture Salon

Imperial Mausoleum Architecture and Feng Shui

Exercises

Tips for Tour Guides

How to deal with a traffic accident during the tour

Unit TenBeijing?s Olympic Venues

—The Tour of Beijing Olympics

Learning Goals

Lead?in

Situational Conversations

Conversation 1. National Stadium—Bird?s Nest

Conversation 2. National Aquatics Center—Water Cube

Useful expressions for a guide

Reading

Olympic Green

Culture Salon

Chinese Dragon Culture

Exercises

Tips for Tour Guides

How to deal with a fire accident during the group?s stay in

the hotel

Unit ElevenHutongs in Beijing

—The Tour of Hutongs

Learning Goals

Lead?in

Situational Conversations

Conversation 1. Hutong Tour in Shichahai Area

Conversation 2. The Mansion of Prince Gong

Useful expressions for a guide

Reading

Hutong and Siheyuan in Beijing

Culture Salon

Peking Opera

Exercises

Tips for Tour Guides

How to deal with the tourists? complaint about poor service

Unit TwelveTour of New Landmarks

—The National Grand Theatre,the Capital Museum

and the Place

Learning Goals

Lead?in

Situational Conversations

Conversation 1. The National Grand Theatre

Conversation 2. The Capital Museum

Useful expressions for a guide

Reading

Myriad Functions of the Capital Museum

Culture Salon

Chinese Traditional Festivals

Exercises

Tips for Tour Guides

How to deal with the tourists? quitting group during the trip

Unit ThirteenTour of Culture and Art

—Liulichang, Nanluoguxiang and 798 Art District

Learning Goals

Lead?in

Situational Conversations

Conversation 1. Liulichang Cultural Street

Conversation 2. Nanluoguxiang

Useful expressions for a guide

Reading

The Contemporary Chinese Art Landmark — 798 Art District

Culture Salon

Religions in China

Exercises

Tips for Tour Guides

How to deal with missing tourists upon their arrival at

the airport

Unit FourteenSending Tourists off

Learning Goals

Lead?in

Situational Conversations

Conversation 1. Checking out at a Hotel

Conversation 2. Sending Guests off at the Airport

Conversation 3. Checking?in at the Airport

Useful expressions for a guide

Reading

Farewell Speech

Culture Salon

Chinese Zodiac Information

Exercises

Tips for Tour Guides

How to deal with the incident of missing the airplane

Appendix

References