书籍信息
ISBN: | 978-7-5642-0553-9/F.0553 | 版次: | 1 |
著(译)者: | 葛萍 | 印张: | 14 |
责任编辑: | 戴中洁 | 开本: | 16 |
字数: | 263千字 | 出版日期: | 2009-09-01 |
所属丛书: | 21世纪高职高专经济管理类专业立体化精品教材 |
纸书定价: | ¥23.0 | | |
内容简介
随着我国加入世界贸易组织,我国与世界的交流与合作更加广泛。我国对外贸易的超常规发展,国外公司的大量进入及其本土化经营,使国际经贸人才的需求量剧增。面对这种新的形势,目前迫切需要解决的重要问题之一,就是要抓紧培养一批能够适应社会主义市场经济体制,既有国际经济贸易的理论基础和实际工作本领,又有从事对外经济贸易时撰写国际商务英语书信能力的人才。
《外贸英语函电》是为适应这一需求而编写的。本书紧密结合我国外贸业务的实际,以“必需”、“够用“为原则,突出实用性和针对性。本书通过商务书信的写作、商务关系的建立、询价与回复、报盘与还盘、订单与确认、包装、装运、付款条件、保险以及抱怨与调整等十个方面的内容,系统训练学生撰写书信和处理信息的能力。本书在编排上通过正文说明、体例示范和课后习题的方式使讲练结合,易于学习和掌握。
目录
UnitOneBusinessLetterwriting/1
Text/1
WordsandExpressions/15
Notes/16
ReferenceExpressions/16
WordsandPhrasesPowerDevelopment/17
Exercises/19
UnitTwoEstablishingBusinessRelation/22
Text/22
WordsandExpressions/29
Notes/30
ReferenceExpressions/31
WordsandPhrasesPowerDevelopment/31
Exercises/33
UnitThreeEnquiriesandReplies/37
Text/37
WordsandExpressions/43
Notes/43
ReferenceExpressions/44
WordsandPhrasesPowerDevelopment/45
Exercises/46
UnitFourOfferandCounteroffer/51
Text/51
WordsandExpressions/57
Notes/58
ReferenceExpressions/59
WordsandPhrasesPowerDevelopment/60
Exercises/61
UnitFiveOrdersandAcknowledgements/66
Text/66
WordsandExpressions/73
Notes/74
ReferenceExpressions/74
WordsandPhrasesPowerDevelopment/75
Exercises/77
UnitSixSalesPromotion/81
Text/81
WordsandExpressions/89
Notes/90
ReferenceExpressions/91
WordsandPhrasesPowerDevelopment/92
Exercises/93
UnitSevenPacking/98
Text/98
WordsandExpressions/104
Notes/106
ReferenceExpressions/107
WordsandPhrasesPowerDevelopment/107
Exercises/108
UnitEightShipment/112
Text/112
WordsandExpressions/117
Notes/118
ReferenceExpressions/119
WordsandPhrasesPowerDevelopment/120
Exercises/121
UnitNineTermsofPayment/125
Text/125
WordsandExpressions/130
Notes/131
ReferenceExpressions/131
WordsandPhrasesPowerDevelopment/132
Exercises/133
UnitTenInsurance/137
Text/137
WordsandExpressions/142
Notes/143
ReferenceExpressions/144
WordsandPhrasesPowerDevelopment/145
Exercises/146
UnitElevenComplaints&Adjustments/151
Text/151
WordsandExpressions/156
Notes/157
ReferenceExpressions/157
WordsandPhrasesPowerDevelopment/158
Exercises/159
UnitTwelveFormsofTrade/163
Text/163
WordsandExpressions/167
Notes/168
ReferenceExpressions/168
WordsandPhrasesPowerDevelopment/169
Exercises/170
Glossary/174
ReferenceAnswerstoExercises/193
参考文献/218